Who we are

Personal, customized service to our clients has been our top priority and will always remain so.

Heather O’Neill Fairbanks

Heather O’Neill Fairbanks

CFP®, ChFC®, President & Founder

Heather is President and Founder of Midwest Financial Advisors Group, a full service financial planning and investment advisory firm. Heather has specialized in retirement planning for nearly 30 years and focuses on building trust and confidence in her client relationships while providing personalized service based on each client’s needs.

click for full bio

Check the background of this firm on FINRA BrokerCheck

Heather O’Neill Fairbanks

Heather O’Neill Fairbanks

CFP®, ChFC®, President & Founder

Heather is President and Founder of Midwest Financial Advisors Group, a full service financial planning and investment advisory firm. Heather has specialized in retirement planning for nearly 30 years and focuses on building trust and confidence in her client relationships while providing personalized service based on each client’s needs. In addition to managing the direction of the firm, she is an integral part of all investment research and oversees the customized planning solutions for each client. Heather holds Series 7, 24, 63, and 53 registrations, a business degree from Western Michigan University, is a Chartered Financial Consultant® (ChFC®) and has been a Certified Financial Planner™ professional (CFP®) since 1995. She is an active member of the Financial Planning Association (FPA) and Financial Services Institute (FSI) and has served on both the Investment Advisory Council and National Education Task Force for FSC Securities Corporation. Heather served on the first AIG Advisor Group Women's Advisory Board, which began in 2013. This 3- year commitment focused on serving women in mentorship, leadership, community outreach & development. Heather currently serves on the FSC Securities Board of Advisors and strives to make a difference for financial advisors nationwide through her contribution, support, and expertise.

William Isamu Fairbanks, MBA

William Isamu Fairbanks, MBA

Chief Executive Officer

Isamu has over 25 years of experience in Management Consulting, including 10 years at Deloitte Consulting and 16 years running his own consulting firm, with a focus on cost reports and financial analysis. As Heather’s husband, Isamu has brought great value enhancing the current processes and systems within MFA. Isamu leads many areas of the firm including operational effectiveness, technology strategy, financial management and analysis, regulatory compliance, human resource management and corporate strategy. In addition, Isamu will be support in client meetings and overall client service. Isamu holds his Series 7, 24, 52, 53 and 63 registrations and graduated with a Masters in Business Administration from the University of Chicago.

Jack Gerling, JD

Jack Gerling, JD

Director of Operations

Jack is the Director of Operations at Midwest Financial Advisors Group and has been with us for over 6 years. He has 13 years of experience at a law firm where his primary focus was in the area of municipal finance. His additional core functions included direct client interface, firm and client accounting, and human resource management. Jack received his Bachelors degree from Michigan State University and his Juris Doctorate from Thomas M. Cooley Law School. He is a member of the State Bar of Michigan, the Oakland County Bar Association, and holds both his Series 6 and 63 licenses. Jack runs the day to day operations of MFA and oversees the administration and office management of both locations. He has a strong understanding of our culture and dedication to client service, as 4 generations of his family have been part of the practice for over 20 years.

Nick Klanke, CFP®

Nick Klanke, CFP®

Financial Advisor

Nick is in his fifth year with Midwest Financial Advisors Group and completed his Certified Financial Planner™ (CFP®) designation in July 2018. Nick is an integral member of the MFA team, contributing in the areas of tax planning, client support, investment research, financial planning preparation, and portfolio analysis. He holds a Bachelor of Business Administration Degree in Finance from Oakland University, the Series 7, 24, & 63 registrations, along with insurance and annuity registrations.

Loyd Wellman, CFP®

Loyd Wellman, CFP®

Financial Analyst

Loyd joined Midwest Financial Advisors Group in early 2018 and serves as a Financial Analyst for MFA; He obtained his Certified Financial Planner™ (CFP®) in October 2020. He has over 7 years of industry experience supporting clients in achieving their financial goals. Loyd graduated from Central Michigan University with a bachelor’s degree in Finance and Accounting. He currently holds his Series 7 and 65 registrations, along with insurance and annuity licenses. Loyd will begin his studies to obtain the CLU® (Chartered Life Underwriter) next summer and looks forward to meeting each of you throughout the year.

Tori O’Neill

Tori O’Neill

Client Service Specialist

Tori graduated from Michigan State University(2019) with a bachelors degree in Finance, through the Eli Broad College of Business, paired with a minor in Entrepreneurship and Innovation. She completed internships with both Jackson National Life Insurance and MFA throughout 2017 and 2018. Her focus was in the areas of client service and operations. Tori accepted a full time position at Midwest Financial, as a Client Service Specialist, in May 2019. As Heather’s oldest daughter, she will bring passion and dedication to building long-term client relationships, combined with the commitment to a high level of customized, personal service. Tori plans to earn the Series 6 and 63 registrations in 2020, and will enroll in the CFP® certification program in 2021.

Why our clients choose Midwest Financial Advisors?

our mission

We help clients achieve financial independence, maintain it throughout retirement, and create a family legacy.

our process

We provide highly-personalized service to our clients through comprehensive retirement planning and wealth management services.

click here to learn more

general inquiries: